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~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Industriegütermarketing"
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Consumer behaviour
Electronic Commerce
Social web
Theorie
B-to-B-Marketing
472
Business-to-business marketing
472
Lieferantenmanagement
83
Supplier relationship management
83
Deutschland
64
Germany
64
Beziehungsmarketing
51
Relationship marketing
51
Marketing management
50
Marketingmanagement
50
Brand management
45
Markenführung
45
Theory
45
E-commerce
32
Bundling strategy
30
Leistungsbündel
30
Physical distribution
22
Preismanagement
22
Pricing strategy
22
Vertrieb
22
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19
Unternehmensnetzwerk
19
High technology
18
Hochtechnologie
18
Marketing theory
18
Marketingtheorie
18
KMU
16
SME
16
Brand
15
Customer value
15
Kundenwert
15
Markenartikel
15
Social Web
15
Innovation
14
Innovation management
13
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13
International marketing
13
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90
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Aufsatz im Buch
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517
Aufsatz in Zeitschrift
517
Hochschulschrift
159
Thesis
140
Book section
90
Bibliografie enthalten
79
Bibliography included
79
Graue Literatur
51
Non-commercial literature
51
Collection of articles of several authors
24
Sammelwerk
24
Lehrbuch
21
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18
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17
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17
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17
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16
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16
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4
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German
53
English
37
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Albers, Sönke
4
Backhaus, Klaus
4
Kleinaltenkamp, Michael
4
Homburg, Christian
3
Weiber, Rolf
3
Engelhardt, Werner Hans
2
Jones, Susan K.
2
Plinke, Wulff
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Ahlers, Michael
1
Aklouf, Youcef
1
Austen, Viola
1
Baaken, Thomas
1
Baierlein, Thomas
1
Bauer, Hans H.
1
Bauer, Wolfgang
1
Bayón, Tomás
1
Becker, Tatjana
1
Beckers, Sander F. M.
1
Bergey, Paul K.
1
Bielecki, André
1
Bone, Sterling A.
1
Bridges, Eileen
1
Bruque Cámara, Sebastián
1
Bulander, Rebecca
1
Butzer-Strothmann, Kristin
1
Bézivin, Jean
1
Büschken, Joachim
1
Cadeaux, Jack
1
Calaminus, Günter
1
Curry, Kathryn
1
Dauben, Stephan A.
1
Diehl, Hans-Jörg
1
Doorn, Jenny van
1
Dorn, Jürgen
1
Dutta, Gourab
1
Eberts, Manfred
1
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1
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Entwicklungen des Investitionsgütermarketing
6
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Kompetenztransfer im Investitionsgütermarketing
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Field guide to case study research in business-to-business marketing and purchasing
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
Advances in electronic marketing
1
Advances in services marketing
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Case studies in Asian management
1
Challenges for the trade of Central and Southeast Europe
1
China-focused cases : selected winners of the CEIBS global case contest
1
Contemporary issues in marketing : principles and practice
1
Contemporary issues in social media marketing
1
Customer engagement marketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Digital influence on consumer habits : marketing challenges and opportunities
1
E-business applications for product development and competitive growth : emerging technologies
1
E-commerce and marketing
1
E-marketing ; Vol. 3
1
Emerging themes in E-business research
1
Entrepreneurship in international marketing
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Ethical issues in e-business : models and frameworks
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
HRM and marketing orientation in the new era
1
Handbook of business-to-business marketing
1
Handbook of research on entrepreneurship in agriculture and rural development
1
Handbook on business information systems
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
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ECONIS (ZBW)
90
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1
Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
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2
Understanding the relationship between trust and faith in micro-enterprises to cyber hygiene : an empirical review
Konar, Sayak
;
Mukherjee, Gunjan
;
Dutta, Gourab
- In:
Strengthening industrial cybersecurity to protect …
,
(pp. 125-148)
.
2024
Persistent link: https://www.econbiz.de/10014527091
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3
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
4
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
Saved in:
5
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
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6
Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
Saved in:
7
Business-to-business (B2B) marketing
MacDonald Morah, Ejindu Iwelu
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 280-334)
.
2019
Persistent link: https://www.econbiz.de/10012134058
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8
Social media marketing for B2B : from information to decision to retention
Vize, Roisin
;
Sherrett, Monique
- In:
Contemporary issues in social media marketing
,
(pp. 46-59)
.
2018
Persistent link: https://www.econbiz.de/10011715058
Saved in:
9
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
Saved in:
10
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
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