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~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
~subject:"Theorie"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
~type_genre:"Festschrift"
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The international review of retail, distribution and consumer research
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
International journal of retail & distribution management
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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MIS quarterly executive : a research journal devoted to improving practice
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Marketing letters : a journal of research in marketing
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Moderne Betriebswirtschaftslehre
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Reihe Electronic Commerce
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Reinventing management strategies : the design for future ; issues in marketing and finance
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Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption : 6th International Conference on Economics and Social Sciences, ICESS 2023, Bucharest, Romania
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Review of agricultural economics : RAE
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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ECONIS (ZBW)
36
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1
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
2
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
Saved in:
3
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
4
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
5
How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels
Tahali, Sara
;
Yildiz, Hélène
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 129-141)
.
2022
Persistent link: https://www.econbiz.de/10013338063
Saved in:
6
Optimizing Instagram as a digital marketing channel : a qualitative study at Larnis
Shigeno, Y.
;
Widhaningrat, S. K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 45-48)
.
2020
Persistent link: https://www.econbiz.de/10012224764
Saved in:
7
Transshipments of cross-channel returned products
Dijkstra, Arjan S.
;
Heide, G. van der
;
Roodbergen, Kees Jan
- In:
International journal of production economics
209
(
2019
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012013064
Saved in:
8
Configurations of business strategy and marketing channels for e-commerce and traditional retail formats : a qualitative comparisonanalysis (QCA) in sporting goods retailing
Johansson, Tobias
;
Kask, Johan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 326-333
Persistent link: https://www.econbiz.de/10011629446
Saved in:
9
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
10
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
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