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~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Performance measurement"
~subject:"Performance-Messung"
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Consumer behaviour
Konsumentenverhalten
Markenimage
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Performance-Messung
Advertising effects
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Advertising
1
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Brand image
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Consumer/Household Economics
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Designation of origin
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Discount duration
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Makienko, Igor
5
Jakubanecs, Alexander
1
Mitchell, Ted
1
Rixom, Jessica
1
Swain, Scott D.
1
Weathers, Danny
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International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of promotion management : JPM
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The international journal of management education
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ECONIS (ZBW)
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1
Using marketing mix elasticities to demonstrate consumer and producer perspectives in marketing management class
Makienko, Igor
;
Rixom, Jessica
- In:
The international journal of management education
20
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013535900
Saved in:
2
Evaluation of foreign products in the context of South-North geographic cues
Makienko, Igor
;
Jakubanecs, Alexander
- In:
International journal of business and emerging markets …
12
(
2020
)
4
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012505375
Saved in:
3
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
4
Perception of humour banner advertising : a conceptual framework
Makienko, Igor
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011316779
Saved in:
5
Beyond the return on advertising : elasticity of the return on advertising as a diagnostic metric to maximize profit
Mitchell, Ted
;
Makienko, Igor
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10010373817
Saved in:
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