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~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Marketing"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Consumer behaviour
Markenimage
Marketing
Brand image
66
Konsumentenverhalten
43
Brand management
34
Markenführung
34
Markenartikel
25
Brand
24
Markenpolitik
12
Marketing management
9
Marketingmanagement
9
Internationales Marketing
7
Brand extension
6
International marketing
6
Markentransfer
6
USA
6
United States
6
Marktforschung
5
Unternehmen
5
Welt
5
World
5
Deutschland
4
Market research
4
Messung
4
Comparison
3
Economic culture
3
Großbritannien
3
Kraftfahrzeugindustrie
3
Markenwert
3
Measurement
3
Product quality
3
Produktqualität
3
United Kingdom
3
Verbraucher
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3
Wahrnehmung
3
Wettbewerbsvorteil
3
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3
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2
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5
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Article
53
Book / Working Paper
41
Type of publication (narrower categories)
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Dissertation u.a. Prüfungsschriften
Reprint
Sammlung
Article in journal
8,007
Aufsatz in Zeitschrift
8,007
Aufsatz im Buch
813
Book section
813
Hochschulschrift
337
Graue Literatur
293
Non-commercial literature
293
Thesis
239
Arbeitspapier
223
Working Paper
223
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107
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107
Collection of articles of several authors
72
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72
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70
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70
research-article
54
Aufsatzsammlung
41
Konferenzschrift
15
Bibliografie enthalten
14
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14
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14
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12
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8
Handbuch
8
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7
conceptual-paper
7
Conference proceedings
6
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6
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6
Fallstudiensammlung
5
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5
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5
review-article
5
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5
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4
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Language
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English
69
German
25
Author
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Keller, Kevin Lane
6
Aaker, Jennifer
3
Park, C. Whan
3
Schmitt, Bernd
3
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Garolera, Jordi
2
Hoeffler, Steve
2
Roth, Martin S.
2
Valenzuela, Ana
2
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Alpert, Frank
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Bao, Yongchuan
1
Belk, Russell W.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Boush, David M.
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Chammout, Aiman
1
Channon, C.
1
Chrysochou, Polymeros
1
Chung, Jay Young
1
Cote, Joseph A.
1
Czellar, Sandor
1
Dahlhausen, Johanna Lena
1
Dall'Olmo Riley, Francesca
1
Dawar, Niraj
1
DelVecchio, Devon
1
Devlin, James F.
1
Egger, Marc
1
Ehrenberg, Andrew S. C.
1
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Brand management ; Vol. 3
8
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
The evolution of brands : from signals of quality to storehouses of trust
6
International marketing ; Vol. 2
5
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Corporate brand and corporate reputation
3
Innovatives Markenmanagement
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Betriebswirtschaftliche Schriften
1
EBS-Forschung : Schriftenreihe der EBS Universität für Wirtschaft und Recht i. Gr. EBS Business School
1
Empirische Marketingforschung
1
PhD / Aarhus School of Business
1
SAGE library in marketing
1
Schriften zu Marketing und Management
1
Schriftenreihe Socialia : Studienreihe soziologische Forschungsergebnisse
1
Schwerpunkt Marketing / Arbeitspapiere
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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Source
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ECONIS (ZBW)
68
USB Cologne (EcoSocSci)
26
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
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2
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
3
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
4
Motivation, preference and willingness to pay for selected credence food attributes
Dahlhausen, Johanna Lena
-
2016
Persistent link: https://www.econbiz.de/10011573116
Saved in:
5
Den Konsumenten im Fokus : eine verbraucherorientierte Analyse des Product Carbon Footprints entlang der Wertschöpfungskette von Spargel
Lampert, Paul
-
2016
Persistent link: https://www.econbiz.de/10011582148
Saved in:
6
Brand gender : increasing brand equity through brand personality
Lieven, Theo
-
2018
Persistent link: https://www.econbiz.de/10011671136
Saved in:
7
Extraktion imagediagnostischer Informationen aus nutzergenerierten Inhalten
Egger, Marc
-
2017
Persistent link: https://www.econbiz.de/10011731076
Saved in:
8
Processing fluency in consumer judgments
Graf, Laura K. M.
-
2016
Persistent link: https://www.econbiz.de/10011635358
Saved in:
9
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
10
Social motivations in markets and the public sphere
Friedrichsen, Jana
-
2013
Persistent link: https://www.econbiz.de/10010191658
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