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~subject:"Consumer behaviour"
~subject:"Marketing"
~type_genre:"CD-ROM, DVD"
~type_genre:"Case study"
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The silver market phenomenon : business opportunities in an era of demographic change
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ECONIS (ZBW)
7
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Senioren im Automobilmarketing : konzeptionelle Grundlagen und empirische Analyse zum Kaufverhalten jüngerer und älterer Automobilkäufer und ihre Implikationen für eine zielgruppen...
Peschmann, Melanie
-
2005
Persistent link: https://www.econbiz.de/10003157779
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2
Sport- und Gesundheitstourismus 2030 : wie die "Generation plus" den Markt verändert
Heise, Pamela
(
ed.
);
Axt-Gadermann, Michaela
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011824858
Saved in:
3
The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
Saved in:
4
Changing consumer values and behavior in Japan : adaptation of Keio Department Store, Shinjuku
Enomoto, Nozomi
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 175-193)
.
2011
Persistent link: https://www.econbiz.de/10008746030
Saved in:
5
Are late life gamblers a lucrative market in gambling tourism? : a case study of Iowa, United States
Chhabra, Deepak
- In:
Journal of hospitality & tourism research : JHTR ; the …
33
(
2009
)
2
,
pp. 245-254
Persistent link: https://www.econbiz.de/10003852941
Saved in:
6
The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Saved in:
7
Changing consumer values and behavior in Japan : adaptation of Keio Department Store Shinjuku
Enomoto, Nozomi
- In:
The silver market phenomenon : business opportunities …
,
(pp. 225-241)
.
2008
Persistent link: https://www.econbiz.de/10003748530
Saved in:
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