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Consumer behaviour
Marketing management
Theory
607,143
Theorie
606,723
USA
39,770
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39,246
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28,030
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27,996
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23,767
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21,708
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16,616
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13,344
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12,821
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9,807
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Homburg, Christian
35
Huber, Frank
32
Bruhn, Manfred
31
Hruschka, Harald
30
Anderson, Simon P.
29
Bauer, Hans H.
29
Kuß, Alfred
27
Herrmann, Andreas
25
Meffert, Heribert
23
Sheth, Jagdish N.
23
Kotler, Philip
22
Mullainathan, Sendhil
21
Gierl, Heribert
20
Kerschbamer, Rudolf
20
Pepels, Werner
20
Albers, Sönke
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Helm, Roland
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Benkenstein, Martin
17
Hildebrandt, Lutz
17
Kleinaltenkamp, Michael
17
Backhaus, Klaus
16
Dellaert, Benedict G. C.
16
Matsushima, Noriaki
16
Peitz, Martin
16
Shy, Oz
16
Swoboda, Bernhard
16
Armstrong, Mark
15
Diller, Hermann
15
Samuelson, Larry
15
Sutter, Matthias
15
Tomczak, Torsten
15
Vermeulen, Frederic
15
Berndt, Ralph
14
Decker, Reinhold
14
Franses, Philip Hans
14
Gröppel-Klein, Andrea
14
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National Bureau of Economic Research
94
American Marketing Association
14
INSEAD
11
Springer Fachmedien Wiesbaden
9
Fördergesellschaft Marketing an der Universität Augsburg
8
European University Institute / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Erasmus Research Institute of Management
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Verlag Franz Vahlen
4
Center for Economic Research <Tilburg>
3
Chartered Institute of Marketing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Institut für Markt- und Distributionsforschung <Köln>
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer Gabler <Firma>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Econometrisch Instituut <Rotterdam>
2
Edward Elgar Publishing
2
European Marketing Academy
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European Society for Opinion and Marketing Research
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Foerder Institute for Economic Research <Tēl-Āvîv>
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2
International Association for Research in Economic Psychology
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International Telecommunications Society
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Maastricht Research School of Economics of Technology and Organizations
2
NetLibrary, Inc
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
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Europäische Hochschulschriften / 5
119
Gabler Edition Wissenschaft
100
NBER working paper series
94
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Working paper / National Bureau of Economic Research, Inc.
86
NBER Working Paper
83
Discussion paper / Centre for Economic Policy Research
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Journal of business research : JBR
65
SpringerLink / Bücher
64
Economics letters
61
International journal of industrial organization
61
European journal of operational research : EJOR
58
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
51
Journal of retailing and consumer services
49
The American economic review
44
Lehrbuch
40
CESifo working papers
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
The Rand journal of economics
35
Journal of economics
34
Working paper
34
Discussion papers / CEPR
33
International journal of production economics
33
Operations research
33
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
33
Journal of business economics : JBE
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Springer eBook Collection / Business and Economics
32
Discussion paper / Tinbergen Institute
31
Discussion paper
30
Applied economics
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Faculty & research / Insead : working paper series
28
Journal of marketing research : JMR
28
International journal of production research
27
The journal of industrial economics
27
Marketing : ZFP ; journal of research and management
26
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ECONIS (ZBW)
10,703
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10,703
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1
The effect of the 1-in-X numerical format on choices
Pighin, Stefania
;
Bogani, Alessandro
;
Castro Davalos, …
- In:
Journal of behavioral decision making
37
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473511
Saved in:
2
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
Saved in:
3
Polarized expectations, polarized consumption
Kamdar, Rupal
;
Ray, Walker
-
2024
Persistent link: https://www.econbiz.de/10014475144
Saved in:
4
Behavioral multi-lever decision-making : a study of consumer return policy, price, and inventory decisions
Oh, Han Kyul
;
Abdulla, Huseyn
;
Oliva, Rogelio
- In:
Journal of operations management
70
(
2024
)
1
,
pp. 137-156
Persistent link: https://www.econbiz.de/10014475606
Saved in:
5
Strategic use of product delays to shape word-of-mouth communication
Parakhonyak, Alexei
;
Vikander, Nick
-
2024
Persistent link: https://www.econbiz.de/10014478339
Saved in:
6
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
7
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
Saved in:
8
Green consumerism and firms' environmental behaviour under monopolistic competition : a two-sector model
Giallonardo, Luisa
;
Mulino, Marcella
- In:
Italian economic journal : official peer-reviewed …
10
(
2024
)
1
,
pp. 347-376
Persistent link: https://www.econbiz.de/10014494164
Saved in:
9
Consumer willingness to pay for visually imperfect organic kale
Behler, Shane
;
Silva, Felipe de Figueiredo
;
Vassalos, …
- In:
Journal of agricultural and applied economics : JAEE
56
(
2024
)
1
,
pp. 21-45
Persistent link: https://www.econbiz.de/10014495709
Saved in:
10
Does uncertainty matter for household consumption? : a mean and a two tails approach
Manou, Konstantina
;
Papapetrou, Evangelia
-
2024
Persistent link: https://www.econbiz.de/10014501181
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