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~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Consumer behaviour
Social Web
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793
Video game
793
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239
Game theory
178
Spieltheorie
178
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133
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8
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5
Dwyer, Brendan
5
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4
Kim, Yongjae
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Reijmersdal, Eva A. van
4
Teng, Ching-I
4
Terlutter, Ralf
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Yoo, Byungjoon
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3
Chen, Huan
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Journal of business research : JBR
15
Young consumers : insight and ideas for responsible marketers
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer behaviour : an international research review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Technological forecasting & social change : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing communications
6
Journal of management information systems : JMIS
5
Psychology & marketing
5
Electronic commerce research
4
Electronic commerce research and applications
4
European Sport management quarterly : ESMQ
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management information systems : mis quarterly
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Electronic markets : the international journal on networked business
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International journal of technology marketing : IJTMkt
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Electronic markets : EM ; the international journal of electronic commerce and business media
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ECONIS (ZBW)
338
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61
Network engagement from learning friends' preferences : evidence from a video gaming social network
Ward, Michael R.
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1239-1255
Persistent link: https://www.econbiz.de/10013463379
Saved in:
62
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
63
The politics of consuming war : video games, the military-entertainment complex and the spectacle of violence
Godfrey, Richard
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 661-682
Persistent link: https://www.econbiz.de/10013206734
Saved in:
64
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
65
Envy or conformity? : an empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games
Wang, Le
;
Luo, Xin
;
Li, Han
- In:
Journal of business research : JBR
147
(
2022
),
pp. 308-324
Persistent link: https://www.econbiz.de/10013271503
Saved in:
66
Examining tourists' ethical perceptions of game eating
Ying, Tianyu
;
Wang, Kaiyun
;
Ye, Shun
;
Tan, Xiaoyuan
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013271587
Saved in:
67
Developing esport tourism through fandom experience at in-person events
Thompson, Jamie
;
Taheri, Babak
;
Scheuring, Florian
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013271660
Saved in:
68
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
69
Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou
;
Matz, Robbie
;
Luo, Lei
;
Xu, Chenglong
- In:
Journal of business research : JBR
145
(
2022
),
pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
Saved in:
70
Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung
;
Lin, Yu-Hsiu
;
Wu, Ing-Long
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
Saved in:
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