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~subject:"Consumer behaviour"
~type_genre:"Annual report"
~type_genre:"Systematic review"
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Search: subject_exact:"Handelsmarke"
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Consumer behaviour
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Bauer, Hans H.
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Journal of marketing theory and practice
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ECONIS (ZBW)
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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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2
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
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