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~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Quelle"
~type_genre:"Thesis"
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Search: subject:"television"
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Consumer behaviour
Fernsehwerbung
487
Television advertising
487
Television
465
Fernsehen
461
USA
443
United States
442
Fernsehprogramm
400
Television programme
396
Werbewirkung
300
Advertising effects
297
Kabelfernsehen
223
Cable television
222
Deutschland
217
Germany
212
Konsumentenverhalten
203
Theorie
185
Theory
185
Fernsehsender
164
Television industry
159
Media usage
150
Mediennutzung
150
Advertising
123
Werbung
121
Wettbewerb
100
Broadcasting policy
99
Rundfunkpolitik
99
Competition
98
Internet marketing
96
Online-Marketing
96
Großbritannien
90
United Kingdom
90
Commercial television
86
Privater Fernsehsender
86
Digital broadcast
84
Digitaler Rundfunk
84
Professional sports
73
Profisport
73
Sportveranstaltung
70
Sport event
68
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75
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7
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Article
194
Book / Working Paper
9
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Article in journal
Quelle
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Aufsatz in Zeitschrift
194
Graue Literatur
34
Non-commercial literature
34
Arbeitspapier
23
Working Paper
23
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14
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14
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13
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4
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1
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English
191
German
12
Swedish
1
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All
Bellman, Steven
6
Wilbur, Kenneth C.
5
Varan, Duane
4
Fossen, Beth L.
3
Hartnett, Nicole
3
Hudders, Liselot
3
Kim, Kihan
3
Reijmersdal, Eva A. van
3
Aitken, Robert
2
Bakir, Aysen
2
Bakshi, Madhupa
2
Betts, Kevin R.
2
Boerman, Sophie C.
2
Chan, Fong Yee
2
Cheong, Yunjae
2
Dens, Nathalie
2
Dix, Steve
2
Dupagne, Michel
2
Fam, Kim Shyan
2
Gillespie, Brian
2
Guitart, Ivan A.
2
Johnson, Mihaela
2
Joo, Mingyu
2
Kwak, Hyokjin
2
Liaukonyte, Jura
2
Logan, Kelty
2
Mishra, Prashant
2
Neijens, Peter C.
2
Noh, Yeayoung
2
O'Donoghue, Amie C.
2
Pelsmacker, Patrick de
2
Phau, Ian
2
Rask, Amy
2
Robertson, Kirsten
2
Romaniuk, Jenni
2
Russell, Cristel Antonia
2
Schweidel, David A.
2
Shin, Dong-Hee
2
Stremersch, Stefan
2
Thyne, Maree
2
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Journal of advertising research
8
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
The journal of media economics
7
Journal of marketing communications
6
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Sport management review
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
Information economics and policy : IEP
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of sports economics
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing theory
2
Psychology & marketing
2
South Asian journal of management : SAJM
2
Technological forecasting & social change : an international journal
2
The IUP journal of marketing management : IJMM
2
The service industries journal
2
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ECONIS (ZBW)
203
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1
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203
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date (oldest first)
1
Television
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
European men's club football in the eyes of consumers : the determinants of
television
broadcast demand
Macedo, Anthony
;
Dias, Marta Ferreira
;
Mourão, Paulo Reis
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
6
How do global audiences of TV shows take shape? : evidence from Netflix
Jang, Moonkyoung
;
Kim, Dokyung
;
Baek, Hyunmi
- In:
Applied economics letters
30
(
2023
)
3
,
pp. 285-291
Persistent link: https://www.econbiz.de/10013553194
Saved in:
7
Moderators of the effect of viewer satisfaction on loyalty towards
television
channels in Harare, Zimbabwe
Makanyeza, Charles
;
Gomwe, Adolf Garikai
;
Jaiyeoba, …
- In:
Journal of African business
23
(
2022
)
4
,
pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
Saved in:
8
Online program engagement and audience size during
television
ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
9
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
10
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
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