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~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Consumer behaviour
World
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13
Rita, Paulo
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Law, Chun Hung Roberts
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Akram, Umair
11
Belk, Russell W.
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Bigné Alcañiz, J. Enrique
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Ko, Eunju
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10
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10
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9
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8
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COVID-19-Consumer Law Research Group
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
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New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Springer Fachmedien Wiesbaden
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Technological forecasting & social change : an international journal
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Journal of internet commerce
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Psychology & marketing
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International journal of electronic marketing and retailing : IJEMR
63
The journal of product & brand management
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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International journal of consumer studies
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Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
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Information systems research : ISR
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International journal of electronic commerce : IJEC
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Asia Pacific journal of marketing and logistics
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing intelligence & planning
37
International journal of sports marketing & sponsorship
36
International journal of technology marketing : IJTMkt
36
Journal of marketing
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ECONIS (ZBW)
6,164
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91
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91
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
92
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
93
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual
world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
94
Consumption systems : unveiling bi-residential and delegated consumption
Scarano, Monica C.
;
Ertz, Myriam
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 825-841
Persistent link: https://www.econbiz.de/10014507473
Saved in:
95
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
96
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
97
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
98
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
99
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
100
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
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