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~subject:"Consumer behaviour"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
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Consumer behaviour
Cognition
889
Kognition
889
Theorie
177
Theory
177
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79
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72
Decision
71
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70
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34
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935
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80
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Amirpur, Miglena
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Gottfried Wilhelm Leibniz Universität Hannover
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Handbook of consumer psychology
6
Cracking the code : leveraging consumer psychology to drive profitability
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
Advertising and consumer psychology
1
Befähigung zur Partizipation : gesellschaftliche Teilhabe durch ökonomische Bildung
1
Business and Management
1
Co-creation and well-being in tourism
1
Contemporary trends in innovative marketing strategies
1
Continuing to broaden the marketing concept : making the world a better place
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Digitalisierung in Wirtschaft und Wissenschaft
1
E-collaboration ; Vol. 3
1
Economic organization and economic knowledge
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of brand relationships
1
Handbook of pricing research in marketing
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
Internet advertising : theory and research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing management : MM
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Kybernetik und Wissensgesellschaft : Wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 26. und 27. September 2002 in Stuttgart
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing in a digital world
1
Measuring and managing brands
1
Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
1
Nachhaltigkeit als radikaler Wandel : die Quadratur des Kreises?
1
Neuroscience and the economics of decision making
1
Product experience
1
Public relations and advertising theories : concepts and practices
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Research handbook on services management
1
Social psychology of consumer behavior
1
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
1
The SAGE handbook of international marketing
1
The Sage handbook of advertising
1
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ECONIS (ZBW)
65
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1
Making sense of new methods, new technologies, and new data in marketing science
Boller, Daniel
-
2019
Persistent link: https://www.econbiz.de/10012193523
Saved in:
2
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
Saved in:
3
Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang
;
Carmon, Ziv
;
Simonson, Itamar
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 171-192)
.
2020
Persistent link: https://www.econbiz.de/10012321158
Saved in:
4
Text analytics of service customer reviews and feedback : understanding customers' emotions and
cognition
in the hospitality industry
Zhang, Jie
;
Han, Spring H.
;
Verma, Rohit
- In:
Research handbook on services management
,
(pp. 275-294)
.
2022
Persistent link: https://www.econbiz.de/10014452656
Saved in:
5
Neuromarketing: the role of the executive function in consumer behaviour
Ezeugwu, Chika Remigious
;
Achi, Awele
;
Ezeugwu, …
- In:
Marketing Communications and Brand Development in …
,
(pp. 209-228)
.
2022
Persistent link: https://www.econbiz.de/10013274626
Saved in:
6
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
7
The two-stage decision process during online purchasing - empirical and observation field studies on cognitive, affective and behavior outcomes
Zhou, Wenyan
-
2018
Persistent link: https://www.econbiz.de/10011897959
Saved in:
8
Motivated
cognition
and curiosity in the aging consumer
Hargis, Mary B.
;
Whatley, Mary C.
;
Siegel, Alexander L. M.
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 47-66)
.
2021
Persistent link: https://www.econbiz.de/10012297454
Saved in:
9
The role of cognitive biases for users' decision-making in IS usage contexts
Amirpur, Miglena
-
2017
Persistent link: https://www.econbiz.de/10011758377
Saved in:
10
"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul
- In:
The future opportunities and challenges of business in …
,
(pp. 77-80)
.
2020
Persistent link: https://www.econbiz.de/10012310734
Saved in:
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