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Search: isPartOf:"Journal of Research in Interactive Marketing"
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Consumer behaviour
Konsumentenverhalten
152
Internet marketing
100
Online-Marketing
100
Social Web
96
Social web
96
Relationship marketing
58
Beziehungsmarketing
57
Online retailing
49
Online-Handel
49
Brand management
42
Markenführung
42
E-commerce
40
Electronic Commerce
39
Advertising effects
34
Werbewirkung
34
Marketing management
33
Marketingmanagement
33
Viral marketing
32
Virales Marketing
32
USA
30
United States
30
Social media marketing
29
Brand image
27
Markenimage
27
Internet
23
Advertising
19
Werbung
18
Customer satisfaction
17
Kundenzufriedenheit
17
Einzelhandel
16
Retail trade
16
Facebook
14
Website
14
Social networking sites
13
Brand
12
Interactivity
12
Marketing
12
Virtual reality
11
Virtuelle Realität
11
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99
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4
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Article
149
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3
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Article in journal
151
Aufsatz in Zeitschrift
151
Collection of articles of several authors
2
Sammelwerk
2
Language
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English
152
Author
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Ha, Young
3
Hofacker, Charles F.
3
Im, Hyunjoo
3
Lee, Hyun-hwa
3
Lennon, Sharron J.
3
Limbu, Yam B.
3
Altobello, Suzanne A.
2
Banerjee, Syagnik
2
Bright, Laura F.
2
Chattaraman, Veena
2
Coker, Kesha K.
2
Elsharnouby, Mohamed H.
2
Farhang, Maryam
2
Garza, Ricardo
2
Gilbert, Juan E.
2
Hao, Andy
2
Hartemo, Mari
2
Kabadayi, Sertan
2
Kim, Seeun
2
Kwon, Wi-suk
2
Lepkowska-White, Elzbieta
2
Lopez, Alberto
2
Ma, Zecong
2
Paul, Justin
2
Peltier, James
2
Schibrowsky, John A.
2
Soares, Ana Maria
2
Stoel, Leslie
2
Wolf, Marco
2
Yang, Kiseol
2
Yoon, Hye Jin
2
AbouAish, Ehab
1
Adjei, Mavis T.
1
Agrawal, Shiv Ratan
1
Ahmed, Asad
1
Alarcón-del-Amo, María-del-Carmen
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Aljuhmani, Hasan Yousef
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Aljukhadar, Muhammad
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Andrews MacLelland, Melinda
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Apadula, Lauren Trabold
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
151
Journal of Research in Interactive Marketing
1
Journal of Research in Interactive Marketing: Volume 9, Issue 2
1
Source
All
ECONIS (ZBW)
152
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1
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
4
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
5
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
6
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
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7
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
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8
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
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9
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
10
How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
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