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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
4
Beziehungsmarketing
3
Customer satisfaction
3
Kundenzufriedenheit
3
Relationship marketing
3
Viral marketing
3
Virales Marketing
3
Customer service
2
Dienstleistungsqualität
2
Kundenservice
2
Service quality
2
Arbeitsverhalten
1
Beschwerdemanagement
1
Brand image
1
Co-creation
1
Collectivism
1
Complaint management
1
Culture
1
Customer engagement
1
Customer integration
1
Customer interactions
1
Customer online reviews
1
Customer participation
1
Customer-brand disidentification
1
Ethiopia
1
Individualism
1
Individualismus
1
Internet marketing
1
Kollektivismus
1
Kundenintegration
1
Markenimage
1
Moral identity
1
Negative emotions
1
Online retailing
1
Online reviews
1
Online-Handel
1
Online-Marketing
1
Patronage reduction
1
Personalisierung
1
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3
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4
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4
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4
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English
4
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Bagherzadeh, Ramin
4
Bhattarai, Ashok
2
Farhang, Maryam
2
Rawal, Monika
2
Saavedra, José Luis
2
Adjei, Mavis T.
1
Anaza, Nwamaka A.
1
Hair, Joseph F.
1
Kamran-Disfani, Omid
1
Melancon, Joanna Phillips
1
Osakwe, Christian Nedu
1
Rani, Suchitra
1
Scheer, Lisa K.
1
Zhang, Nan
1
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Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research
1
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ECONIS (ZBW)
4
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1
The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies
Rawal, Monika
;
Saavedra, José Luis
;
Bagherzadeh, Ramin
; …
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 298-313
Persistent link: https://www.econbiz.de/10014519741
Saved in:
2
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
3
Constructive resistance in the frontlines : how frontline employees' resistance to customer incivility affects customer observers
Kamran-Disfani, Omid
;
Bagherzadeh, Ramin
;
Bhattarai, Ashok
- In:
Journal of service research
26
(
2023
)
4
,
pp. 560-577
Persistent link: https://www.econbiz.de/10014580332
Saved in:
4
Customer-brand disidentification : conceptualization, scale development and validation
Anaza, Nwamaka A.
;
Saavedra, José Luis
;
Hair, Joseph F.
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 116-131
Persistent link: https://www.econbiz.de/10012590177
Saved in:
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