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~subject:"Consumer behaviour"
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Search: person:"Elsharnouby, Mohamed H."
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Consumer behaviour
Beziehungsmarketing
3
Konsumentenverhalten
3
Relationship marketing
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Apply intention
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Attitude to the positive impacts of tourism
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Attitude toward a brand
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Avatar elements
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Brand
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Brand loyalty
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Consumer behavior
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Customer engagement
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Customer integration
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Customer similarity
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Destination attractiveness
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Destination management
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Destinationsmanagement
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Familiarity
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Fan engagement drivers
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Football
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Football spectator's behaviours
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Fußball
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Hedonic
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Identification
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Information recall
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Internet marketing
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Kundenintegration
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Markenartikel
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Markentreue
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Online-Marketing
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Professional sports
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Profisport
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Protourism behaviours
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Social Web
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Social identity theory
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Social media marketing
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Elsharnouby, Mohamed H.
3
Elbedweihy, Alaa M.
2
Jayawardhena, Chanaka
2
AbouAish, Ehab
1
Elsharnouby, Tamer H.
1
Fathy, Doaa
1
Liu, Hongfei
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
2
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
3
Customer relationship building : the role of brand attractiveness and consumer-brand identification
Elbedweihy, Alaa M.
;
Jayawardhena, Chanaka
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2901-2910
Persistent link: https://www.econbiz.de/10011507804
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