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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
5
Brand citizenship behavior
2
Brand commitment
2
Brand image
2
Customer lifetime value
2
Customer value
2
Department commitment
2
Employee behavior
2
Hypothesentest
2
Kundenwert
2
Markenimage
2
Mehrgruppenvergleiche
2
Multiple lineare Regression
2
Pareto/NBD
2
Probability theory
2
Purchase behavior
2
Stochastic models of consumer behavior
2
Wahrscheinlichkeitsrechnung
2
frequentistische Datenanalyse
2
Applicant choice behavior
1
Application intentions
1
Arbeitsverhalten
1
Attitude towards the ad
1
Bayes-Statistik
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Brayes-Statistik
1
Career ambition
1
Cluster analysis
1
Clusteranalyse
1
Comparison
1
Concentration measurement
1
Conjoint analysis
1
Corporate reputation
1
Customer analysis
1
Distance selling
1
Distanzhandel
1
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1
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English
5
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Hoppe, Daniel
5
Wagner, Udo
3
Published in...
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Marketing : journal of research and management
2
Corporate reputation review
1
Journal of business research : JBR
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Argument-based versus emotion-based videos during the early stages of recruitment : effects on perceived employer brand image, application intentions, and positive word-of-mouth
Hoppe, Daniel
- In:
Corporate reputation review
24
(
2021
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012433558
Saved in:
2
Multiple commitments and behaviors : a mixed concept approach
Hoppe, Daniel
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011700757
Saved in:
3
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel
;
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
Saved in:
4
Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel
;
Wagner, Udo
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003976419
Saved in:
5
Customer base analysis : the case for a central variant of the Betageometric/NBD model
Hoppe, Daniel
;
Wagner, Udo
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 75-90
Persistent link: https://www.econbiz.de/10003585093
Saved in:
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