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Consumer behaviour
Brand image
3
Brand management
3
Destination branding
3
Markenführung
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Markenimage
3
Tourism
3
Tourism marketing
3
Tourismus
3
Tourismusmarketing
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Weinbau
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Wine industry
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Brand equity
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Crete
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Destination management
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Destinationsmanagement
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Ecotourism
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Konsumentenverhalten
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Social Web
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Social web
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Wein
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Wine
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Ökotourismus
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Airbnb
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Athens
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Brand architecture
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Brand performance
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COVID-19 crisis
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CSR
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China
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Chinese wine tourists
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Coronavirus
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Corporate Social Responsibility
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Corporate social responsibility
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Country image
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Country of origin
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Culture
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Customer satisfaction
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Destination brand equity
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Kladou, Stella
2
Barnes, Bradley R.
1
Chen, Annie Huiling
1
Kapareliotis, Ilias
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Peng, Norman
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Psimouli, Maria
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International journal of entrepreneurship and small business : IJESB
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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Cultivating a sense of belonging and promoting sports fans' ravel intentions : evidence from an emerging economy market
Peng, Norman
;
Chen, Annie Huiling
;
Barnes, Bradley R.
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10013546095
Saved in:
2
The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella
;
Psimouli, Maria
;
Kapareliotis, Ilias
- In:
International journal of entrepreneurship and small …
41
(
2020
)
3
,
pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
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