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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
22
Game theory
14
Spieltheorie
14
Theorie
12
Theory
12
China
10
Internet marketing
10
Online-Marketing
10
Customer satisfaction
9
Feldforschung
9
Field research
9
Kundenzufriedenheit
9
Mobile communications
8
Mobilkommunikation
8
USA
8
United States
8
Advertising effects
7
Brand management
7
Innovation
7
Markenführung
7
Mobile Business
7
Mobile business
7
Mobile marketing
7
Rationality
7
Rationalität
7
Werbewirkung
7
Börsenkurs
6
Firm performance
6
Marketing management
6
Marketingmanagement
6
Mobile Marketing
6
Share price
6
Social Web
6
Social web
6
Unternehmenserfolg
6
Advertising
5
Competition
5
Corporate Social Responsibility
5
Corporate social responsibility
5
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English
21
German
1
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Luo, Xueming
18
Fang, Zheng
4
Andrews, Michelle
2
Aspara, Jaakko
2
Cheng, Zhang
2
Dubé, Jean-Pierre
2
Kou, Yu (Eric)
2
Phang, Chee Wei
2
Qin, Marco Shaojun
2
Raithel, Sascha
2
Wang, Xiaoyi
2
Wang, Yang
2
Wiles, Michael
2
Zhang, Jie Jennifer
2
Abhishek, Vibhanshu
1
Bart, Yakov
1
Chan, Tat
1
Chang, Mengqian
1
Datta, Hannes
1
Dhar, Ravi
1
Fong, Nathan M.
1
Giesler, Markus
1
Gu, Bin
1
Hoffman, Donna L.
1
Hollebeek, Linda D.
1
Hu, Mantian
1
Hwa, Jacky Cheah Jun
1
Jain, Shailendra Pratap
1
Kannan, P. K.
1
Lam, Son K.
1
Li, Chenxi
1
Li, Jing
1
Lim Xin Jean
1
Lin, Zhijie
1
Lu, Xianghua
1
Luo, Xi
1
Luo, Xianrong
1
Luo, Xiaodong
1
Luo, Xin
1
Mao, Huifang
1
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AMA Winter Academic Conference <2019, Austin, Tex.>
1
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Journal of marketing
3
Marketing science
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of management information systems : JMIS
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Management information systems : mis quarterly
1
Modern Corporations and Strategies at Work
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
22
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22
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1
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
2
How perceived authenticity affects tourist satisfaction and behavioral intention towards natural disaster memorials : a mediation analysis
Wang, Jinwei
;
Chang, Mengqian
;
Luo, Xianrong
;
Qiu, Rui
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014310295
Saved in:
3
Time-inconsistent preferences and strategic self-control in digital content consumption
Zhang, Shuo
;
Chan, Tat
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Marketing science
41
(
2022
)
3
,
pp. 616-636
Persistent link: https://www.econbiz.de/10013363946
Saved in:
4
Frontiers: how support for Black Lives Matter impacts consumer responses on social media
Wang, Yang
;
Qin, Marco Shaojun
;
Luo, Xueming
;
Kou, Yu (Eric)
- In:
Marketing science
41
(
2022
)
6
,
pp. 1029-1044
Persistent link: https://www.econbiz.de/10014316706
Saved in:
5
Rejoinder: heterogeneous impact of brands’ support for Black Lives Matter on consumer responses
Wang, Yang
;
Qin, Marco Shaojun
;
Luo, Xueming
;
Kou, Yu (Eric)
- In:
Marketing science
41
(
2022
)
6
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014316711
Saved in:
6
The AIDA model and the impact of TikTok video streaming on online shopping : a case study of TikTok
Luo, Xin
;
Tabassum, Naznin
;
Nayak, Bhabani Shankar
- In:
Modern Corporations and Strategies at Work
,
(pp. 73-91)
.
2022
Persistent link: https://www.econbiz.de/10013419422
Saved in:
7
Demand estimation from sales transaction data : practical extensions
Remenyi, Norbert
;
Luo, Xiaodong
- In:
Journal of revenue and pricing management
20
(
2021
)
3
,
pp. 276-300
Persistent link: https://www.econbiz.de/10012549332
Saved in:
8
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
9
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
10
Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : AMA educators proceedings volume 90 : Austin, Texas, USA, 22-24 February 2019
Lam, Son K.
(
ed.
);
Luo, Xueming
(
ed.
);
Giesler, Markus
(
ed.
)
-
AMA Winter Academic Conference <2019, Austin, Tex.>
-
2019
Persistent link: https://www.econbiz.de/10012256234
Saved in:
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