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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
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RFID
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Bank
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Beziehungsmarketing
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Consumer reactions
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Einzelhandel
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Freizeitwirtschaft
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Relationship marketing
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Retail trade
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Technischer Fortschritt
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Technological change
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Ubiquitous technology
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banking
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customer experience
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entertainment
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radio frequency identification
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Boeck, Harold
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Margulis, Anna
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International journal of technology marketing : IJTMkt
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Journal of business research : JBR
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ECONIS (ZBW)
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Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
2
Proximity marketing in banking : lessons from retail and entertainment industries
Margulis, Anna
;
Levesque, Nataly
;
Boeck, Harold
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 401-427
Persistent link: https://www.econbiz.de/10012209492
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