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Consumer behaviour
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Mehta, Ravi
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Flynn, Andrea Godfrey
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Satornino, Cinthia B.
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Xu, Lidan
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Herd, Kelly B.
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Hoegg, JoAndrea
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ECONIS (ZBW)
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1
Sweet ideas : how the sensory experience of sweetness impacts creativity
Xu, Lidan
;
Mehta, Ravi
;
Hoegg, JoAndrea
- In:
Organizational behavior and human decision processes : …
172
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013417371
Saved in:
2
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
3
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
4
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
5
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
6
Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.
;
Mehta, Ravi
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
Saved in:
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