Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Year of publication: |
2022
|
---|---|
Authors: | Xu, Lidan ; Mehta, Ravi |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 6, p. 1135-1152
|
Subject: | Artificial intelligence | Brand attitudes | Brand essence | Luxury products | Psychology of automation | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Künstliche Intelligenz | Markenartikel | Brand | Markenführung | Brand management | Automatisierung | Automation | Markenimage | Brand image |
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