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Consumer behaviour
Slovenia
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Firm performance
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Unternehmenserfolg
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Marketing
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financial performance
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Marketingmanagement
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innovation resources
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market performance
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Innovationsmanagement
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Kommunikation
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capacity to innovate
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consumer loyalty
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customer related capabilities
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distribution-based assets
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innovativeness
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market orientation
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organizational performance
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1996
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Central-Eastern Europe
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Dumicic, Ksenija
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International journal of internet marketing and advertising : IJIMA
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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