Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Year of publication: |
2015
|
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Authors: | Tomše, Denis ; Dumicic, Ksenija ; Snoj, Boris |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 9.2015, 4, p. 286-302
|
Subject: | social networks | social media | internet | marketing communications | communication channels | user | beliefs | attitudes | behaviour | Social Web | Social web | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Kommunikation | Communication |
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