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Journal of international consumer marketing
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From consumer panels to big data : an overview on marketing data development
Van Auken, Stuart
- In:
Journal of marketing analytics : JMA
3
(
2015
)
1
,
pp. 38-45
Persistent link: https://www.econbiz.de/10011380451
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2
Assessing materialism among the future elites of China
Van Auken, Stuart
;
Wells, Ludmilla Gricenko
;
Borgia, …
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 88-105
Persistent link: https://www.econbiz.de/10010359896
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