Assessing materialism among the future elites of China
Stuart Van Auken; Ludmilla Gricenko Wells; Daniel J. Borgia
| Year of publication: |
2014
|
|---|---|
| Authors: | Van Auken, Stuart ; Wells, Ludmilla Gricenko ; Borgia, Daniel J. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 2, p. 88-105
|
| Subject: | Materialism | validation | vertical individualism | vertical collectivism | advertising attitudes | life satisfaction | China | Zufriedenheit | Satisfaction | Vertikale Integration | Vertical integration | Werbung | Advertising | Elite | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359896