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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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The effects of risk aversion and uncertainty avoidance on information search and brand preference : evidence from the Chinese dairy market
Yang, Rongbin
;
Ramsaran, Rooma Roshnee
;
Wibowo, Santoso
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
6
,
pp. 257-275
Persistent link: https://www.econbiz.de/10013416998
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