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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
6
Sportmarketing
6
Sports marketing
6
Professional sports
4
Profisport
4
Sport
3
Sport event
3
Sport organization
3
Sportorganisation
3
Sports
3
Sportveranstaltung
3
Customer satisfaction
2
Emotion
2
Formula One (F-1) racing events
2
Importance analysis
2
Kundenzufriedenheit
2
Performance analysis
2
SERVQUAL
2
Service quality
2
Spectator perception
2
Sport consumption behaviour
2
Tourism marketing
2
Tourismusmarketing
2
sport consumer behavior
2
Age group
1
Altersgruppe
1
Arbeitsgruppe
1
Conspicuous sport consumption
1
Dienstleistungsqualität
1
Event and destination marketing
1
Freizeit
1
Freizeitverhalten
1
Freizeitwirtschaft
1
Golf participants
1
Hall of fame
1
Holiday behaviour
1
Leisure
1
Leisure behaviour
1
Leisure industries
1
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English
6
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Yim, Brian H.
6
Byon, Kevin K.
4
Baker, Thomas A., III.
1
Jang, Wooyoung
1
Kim, Suk-kyu
1
Lee, Sung-Min
1
Lyberger, Mark R.
1
Park, Jae-Ahm
1
Song, Doori
1
Song, Huimin
1
Yu, Jea-Gu
1
Zeng, Ting-ting
1
Zhang, James J.
1
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International journal of sports marketing & sponsorship
3
European Sport management quarterly : ESMQ
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
6
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1
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
2
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective
Song, Huimin
;
Zeng, Ting-ting
;
Yim, Brian H.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 727-747
Persistent link: https://www.econbiz.de/10013370474
Saved in:
3
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
4
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
5
The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team
Yim, Brian H.
;
Byon, Kevin K.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012173520
Saved in:
6
Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu
;
Yim, Brian H.
;
Byon, Kevin K.
;
Yu, Jea-Gu
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 153-171
Persistent link: https://www.econbiz.de/10011578729
Saved in:
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