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Consumer behaviour
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30
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21
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20
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Yang, Feng
9
Feng, Yang
6
Xie, Quan
3
Ang, Sheng
2
Chen, Ting
2
Song, Jian
2
Wang, Manman
2
Bi, Gongbing
1
Chen, Huan
1
Gou, Qinglong
1
Guo, Xiaolong
1
Hu, Xiao-Jian
1
Huang, Yu-feng
1
Jin, Minyue
1
Kuo, Feng-yang
1
Li, He
1
Li, Jun
1
Liang, Liang
1
Ling, Liuyi
1
Lou, Chen
1
Ma, Wenjuan
1
Men, Jinqi
1
Park, Jiwoo
1
Qiu, Ju
1
Shan, Feifei
1
Tang, Jing
1
Tian, Lin
1
Wang, Jing
1
Wang, Shanyong
1
Wang, Ziang
1
Xu, Fengmei
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Yang, Ai-Feng
1
Zhang, Juzhi
1
Zhao, Ju
1
Zheng, Xiabing
1
Zhou, Yong-Wu
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Asia Pacific journal of marketing and logistics
2
International journal of production research
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Electronic commerce research and applications
1
Energy economics and climate policy modeling
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of current issues and research in advertising
1
Journal of modelling in management
1
Journal of the Operational Research Society
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Transportation research / E : an international journal
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ECONIS (ZBW)
17
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17
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1
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
2
Mining numerical measure of consumers' product evaluation expressed in words based on latent Dirichlet allocation
Wang, Ziang
;
Yang, Feng
- In:
Journal of modelling in management
18
(
2023
)
1
,
pp. 147-170
Persistent link: https://www.econbiz.de/10014334638
Saved in:
3
Warranty or education? : an analysis of marketing strategy choices for remanufactured products
Wang, Manman
;
Ang, Sheng
;
Yang, Feng
;
Song, Jian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 511-532
Persistent link: https://www.econbiz.de/10014285853
Saved in:
4
Opaque selling vs traditional selling : optimal decisions for service providers in a competitive market
Chen, Ting
;
Yang, Feng
;
Shan, Feifei
;
Xu, Fengmei
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 980-996
Persistent link: https://www.econbiz.de/10014285925
Saved in:
5
Strategic price bundling for online retail platforms considering consumer behavior of valuation discount
Chen, Ting
;
Guo, Xiaolong
;
Yang, Feng
;
Tian, Lin
- In:
Journal of the Operational Research Society
74
(
2023
)
12
,
pp. 2648-2664
Persistent link: https://www.econbiz.de/10014446211
Saved in:
6
Optimal remanufacturing decisions in supply chains considering consumers' anticipated regret and power structures
Yang, Feng
;
Wang, Manman
;
Ang, Sheng
- In:
Transportation research / E : an international journal
148
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10012513485
Saved in:
7
Consumer perceived value and impulse buying behavior on mobile commerce : the moderating effect of social influence
Yang, Feng
;
Tang, Jing
;
Men, Jinqi
;
Zheng, Xiabing
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665854
Saved in:
8
A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
Saved in:
9
Determinants of consumers' remanufactured products purchase intentions : evidence from China
Wang, Shanyong
;
Wang, Jing
;
Yang, Feng
;
Li, Jun
;
Song, Jian
- In:
International journal of production research
58
(
2020
)
8
,
pp. 2368-2383
Persistent link: https://www.econbiz.de/10012265227
Saved in:
10
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
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