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~subject:"Consumer behaviour"
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Consumer behaviour
Consumer delight
3
Konsumentenverhalten
3
Consumer emotions
2
Customer satisfaction
2
Emotion
2
Kundenzufriedenheit
2
Scale development and validation
2
Cognition
1
Consumer autrage
1
Consumer outrage
1
Embodied cognition theory
1
Entrepreneurship
1
Entrepreneurship approach
1
Innovation
1
Kognition
1
Measurement
1
Messung
1
Niche marketing strategy
1
Nischenstrategie
1
Online retailing
1
Online-Handel
1
Somatosensory AR experience
1
Stickiness intention
1
Virtual reality
1
Virtuelle Realität
1
consumer delight
1
entrepreneurship
1
innovations
1
niche market
1
product positioning
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English
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Bidyarthi, H. M. Jha
1
Chung, Henry F. L.
1
Dande, Mayur A.
1
Huang, Tseng-Lung
1
Keh, Hean Tat
1
Kuchar, Pawan M.
1
Liu, Maggie Wenjing
1
Satya Mohan Mishra
1
Shrivastava, Ashish K.
1
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International journal of entrepreneurship and innovation management : IJEIM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
3
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Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
2
Delighted niche driven entrepreneurial odyssey : a case study of Maharaja Masala Udyog
Bidyarthi, H. M. Jha
;
Dande, Mayur A.
;
Kuchar, Pawan M.
; …
- In:
International journal of entrepreneurship and …
24
(
2020
)
4/5
,
pp. 308-319
Persistent link: https://www.econbiz.de/10012251198
Saved in:
3
Consumer
delight
and outrage : scale development and validation
Liu, Maggie Wenjing
;
Keh, Hean Tat
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
6
,
pp. 680-699
Persistent link: https://www.econbiz.de/10011392191
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