Delighted niche driven entrepreneurial odyssey : a case study of Maharaja Masala Udyog
Year of publication: |
2020
|
---|---|
Authors: | Bidyarthi, H. M. Jha ; Dande, Mayur A. ; Kuchar, Pawan M. ; Satya Mohan Mishra ; Shrivastava, Ashish K. |
Published in: |
International journal of entrepreneurship and innovation management : IJEIM. - Milton Keynes : Inderscience Enterpr., ISSN 1741-5098, ZDB-ID 2115999-3. - Vol. 24.2020, 4/5, p. 308-319
|
Subject: | niche market | entrepreneurship | product positioning | innovations | consumer delight | Entrepreneurship | Entrepreneurship approach | Nischenstrategie | Niche marketing strategy | Innovation | Konsumentenverhalten | Consumer behaviour |
-
A context-choice model of niche entrepreneurship
Audretsch, David B., (2021)
-
Raising the bar : values-driven niche creation in U.S. bean-to-bar chocolate
Woolley, Jennifer L., (2022)
-
Tomenendal, Matthias, (2018)
- More ...
-
Burgeoning womanhood at the pyramid's bottom : Bandhan's headway
Satya Mohan Mishra, (2015)
-
HUL's tidy advertising strategy : a case study of Indian laundry segment
Jha 'Bidyarthi', H. M., (2013)
-
HUL's tidy advertising strategy : a case study of Indian laundry segment
Jha 'Bidyarti', H. M., (2013)
- More ...