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Consumer behaviour
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84
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1
Intangible
cultural
heritage
souvenirs : image congruity and brand influence on tourists' purchase intention
Guo, Yanbing
;
Zhu, Zhuanfa
- In:
Tourism review
78
(
2023
)
4
,
pp. 1203-1216
Persistent link: https://www.econbiz.de/10014323263
Saved in:
2
Consumer purchase intention of intangible
cultural
heritage
products (ICHP) : effects of cultural identity, consumer knowledge and manufacture type
Zhang, Mengxia
;
Guo, Xixuan
;
Guo, Xiaoling
;
Jolibert, Alain
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014285880
Saved in:
3
Perceived authenticity and place attachment : new findings from Chinese world heritage sites
Yi, Xiaoli
;
Fu, Xiaoxiao
;
So, Kevin Kam Fung
;
Zheng, Chunhui
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
5
,
pp. 800-826
Persistent link: https://www.econbiz.de/10014292005
Saved in:
4
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda
;
Prados-Peña, M. Belén
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
Saved in:
5
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
6
The dilemma between cultural rituals and hedonism for tourism in a cultural festival : a case study of the Lanna Songkran festival in Chiang Mai, Thailand
Montira Intason
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 121-149
Persistent link: https://www.econbiz.de/10014535305
Saved in:
7
Antecedents and consequences of physical environment design in international retail stores
Khaneja, Suyash
;
Hussain, Shahzeb
- In:
Journal of Asia Business Studies
18
(
2024
)
3
,
pp. 637-665
Persistent link: https://www.econbiz.de/10014555482
Saved in:
8
Promoting a heritage product to domestic youth markets : should it be localized?
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
International journal of emerging markets
18
(
2023
)
12
,
pp. 6015-6036
Persistent link: https://www.econbiz.de/10014462130
Saved in:
9
Determinants of visitors' festival satisfaction and subjective well-being : tracing the roles of place attachment and satisfaction
Thirugnanasambantham, K.
;
Rajasekharan, Pillai K.
; …
- In:
International journal of event and festival management
14
(
2023
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10014429705
Saved in:
10
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
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