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Consumer behaviour
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superstition
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Ang, Swee Hoon
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
European journal of marketing : EJM
1
Marketing theory
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Psychology & marketing
1
The journal of socio-economics
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ECONIS (ZBW)
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1
The effects of superstition on choice and latency
Ang, Swee Hoon
;
Lai, Wai Kit
;
Siew Meng Leong
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1074-1083
Persistent link: https://www.econbiz.de/10010465126
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2
Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
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3
Practicing Qi and consuming Ki : folk epistemology and consumption rituals in Japan
Minowa, Yuko
- In:
Marketing theory
12
(
2012
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10009539212
Saved in:
4
Magical thinking and consumer coping
St-James, Yannik
;
Handelman, Jay M.
;
Taylor, Shirley F.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 632-649
Persistent link: https://www.econbiz.de/10009407895
Saved in:
5
"Lucky" numbers, unlucky consumers
Yang, Zili
- In:
The journal of socio-economics
40
(
2011
)
5
,
pp. 692-699
Persistent link: https://www.econbiz.de/10009419702
Saved in:
6
Making magic : fetishes in contemporary consumption
Fernandez, Karen V.
;
Lastovicka, John L.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10009272188
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