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~subject:"Consumer behaviour"
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Search: subject:"Hybrid offerings"
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Consumer behaviour
Bundling strategy
5
Leistungsbündel
5
Beziehungsmarketing
4
Hybrid offerings
4
Relationship marketing
4
Servitization
4
Customer integration
2
Customer value
2
Dienstleistung
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Kundenintegration
2
Kundenwert
2
Services
2
Value in use
2
hybrid offerings
2
Absorption
1
Absorptive capacity
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business model
1
Business-to-business marketing
1
Co-creation
1
Contract specificity
1
Controlling
1
Customer satisfaction
1
Customer success management
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Digitalisierung
1
Digitization
1
Erfolgsfaktor
1
Geschäftsmodell
1
Goods
1
Güter
1
Innovation performance
1
Inter-firm cooperation
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English
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Evanschitzky, Heiner
1
Kleinaltenkamp, Michael
1
Prohl-Schwenke, Katharina
1
Schaarschmidt, Mario
1
Walsh, Gianfranco
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
2
Customer interaction and innovation in
hybrid
offerings
: investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
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