Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Year of publication: |
February 2018
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Authors: | Schaarschmidt, Mario ; Walsh, Gianfranco ; Evanschitzky, Heiner |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 21.2018, 1, p. 119-134
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Subject: | customer interaction | hybrid offerings | knowledge integration mechanisms | goods innovation | services innovation | Innovation | Innovationsmanagement | Innovation management | Dienstleistung | Services | Produktentwicklung | New product development | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy |
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