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~subject:"Consumer behaviour"
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Search: subject:"Interpersonelle Kommunikation"
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Consumer behaviour
Interpersonale Kommunikation
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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1
Marketeasing : Werbung total anders
Röthlingshöfer, Bernd
-
2010
-
2., neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003942874
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2
Caught by your own recommendations : positive word-of-mouth as source of consumer loyalty
Eggert, Andreas
;
Helm, Sabrina
;
Garnefeld, Ina
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2007
Persistent link: https://www.econbiz.de/10013439559
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3
Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin
;
Jacob, Frank
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2007
Persistent link: https://www.econbiz.de/10013433060
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4
Mundpropaganda im Internet : Bezugsrahmen und empirische Fundierung des Einsatzes von Virtual Communities im Marketing
Meyer, Jörg
-
2004
Persistent link: https://www.econbiz.de/10002034983
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