Caught by your own recommendations : positive word-of-mouth as source of consumer loyalty
Andreas Eggert; Sabrina Helm; Ina Garnefeld
| Year of publication: |
2007
|
|---|---|
| Authors: | Eggert, Andreas ; Helm, Sabrina ; Garnefeld, Ina |
| Publisher: |
Paderborn : Fak. für Wirtschaftswiss., Univ. |
| Subject: | Mundpropaganda | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Theorie | Theory | Wirtschaft | Marketing | Verbraucherverhalten | Kundentreue | Interpersonale Kommunikation |
| Extent: | 20 Bl. graph. Darst. |
|---|---|
| Series: | Working paper / Universität Paderborn, Fakultät für Wirtschaftswissenschaften. - Paderborn : Univ., Fak für Wirtschaftswiss., ISSN 1438-4620, ZDB-ID 2256443-3. - Vol. N.F. 90 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013439559