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Consumer behaviour
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A two-stage model for forecasting consumers' intention to purchase with e-coupons
Ren, Xinxin
;
Cao, Jingjing
;
Xua, Xianhao
;
Gong, Yeming
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433327
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