Steinhart, Yael - In: European Journal of Marketing 46 (2012) 11/12, pp. 1708-1725
information, the effect of a guarantee exceeds the effect of a self‐diagnostic kit. However, when product performance evaluation … relies on internal information or self‐reports, product evaluations are better leveraged by an offer of a diagnostic kit than … (diagnostic kit) leads to higher product evaluations than a diagnostic kit (guarantee) when product performance evaluation relies …