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~subject:"Consumer behaviour"
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The curious versus the overwhelmed : factors influencing
QR
codes
scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
2
Cross-cultural exploration of consumers' beliefs and behavioral intentions towards
QR
Codes
in marketing : an experimental study in India and USA
Bamoriya, Hemant
- In:
Acta Universitatis Danubius / Oeconomica
10
(
2014
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011508257
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