The curious versus the overwhelmed : factors influencing QR codes scan intention
Shintaro Okazaki, Angeles Navarro, Prokriti Mukherji, Kirk Plangger
| Year of publication: |
2019
|
|---|---|
| Authors: | Okazaki, Shintaro ; Navarro, Angeles ; Mukherji, Prokriti ; Plangger, Kirk |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 498-506
|
| Subject: | Advertising | QR codes | Sales promotion | Curiosity | Visual design complexity | Perceived fit | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.09.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023703