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~subject:"Consumer behaviour"
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Consumer behaviour
Scanner panel data
12
Konsumentenverhalten
9
brand choice
6
scanner panel data
5
Panel
4
Panel study
4
Brand image
3
Markenimage
3
Preismanagement
3
Pricing strategy
3
generalized additive models
3
nonparametric method
3
Beziehungsmarketing
2
Brand
2
Brand discontinuation
2
Brand equity
2
Brand management
2
Consumer packaged goods
2
Decision making
2
Einzelhandel
2
Household-level analysis
2
Incidence
2
Loyalty cards
2
Markenartikel
2
Markenführung
2
Markov switching process
2
Package size
2
Price
2
Promotions
2
Quasi-experiment
2
Rebranding
2
Relationship marketing
2
Retail trade
2
Retailing
2
Shopper response
2
Switching behaviour
2
Targeted price cuts
2
and quantity models
2
household scanner panel data
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9
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Desai, Kalpesh Kaushik
2
Boztuğ, Yasemin
1
Bronnmann, Julia
1
Cebollada, Javier
1
Chu, Yanlai
1
Dass, Mayukh
1
Elshiewy, Ossama
1
Gauri, Dinesh Kumar
1
Ghosh, Amit K.
1
Hariharan, Vijay Ganesh
1
Hebblethwaite, Denisa
1
Inman, J. Jeffrey
1
Jensen, Morten Berg
1
Jiang, Zhiying
1
Juhl, Hans Jørn
1
Loy, Jens-Peter
1
Ma, Yu
1
Moradi, Masoud
1
Niraj, Rakesh
1
Parsons, Andrew G.
1
Schroeder, Karen J.
1
Siddarth, S.
1
Spence, Mark T.
1
Talukdar, Debabrata
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Zihagh, Fereshteh
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European journal of marketing : EJM
2
American journal of business : applying research to practice ; AJB
1
Food policy : economics planning and politics of food and agriculture
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
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Journal of retailing
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Marine resource economics
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ECONIS (ZBW)
9
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1
Forecasting purchase rates of new products introduced in existing categories
Dass, Mayukh
;
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 385-408
Persistent link: https://www.econbiz.de/10014374856
Saved in:
2
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
Saved in:
3
Shopper marketing moderators of the brand equity : behavioral loyalty relationship
Hariharan, Vijay Ganesh
;
Desai, Kalpesh Kaushik
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 91-104
Persistent link: https://www.econbiz.de/10011815372
Saved in:
4
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
5
The influence of price and promotion on package size propensity
Ghosh, Amit K.
- In:
American journal of business : applying research to …
32
(
2017
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10011799639
Saved in:
6
Characteristics of demand structure and preferences for wild and farmed seafood in Germany : an application of QUAIDS modeling with correction for sample selection
Bronnmann, Julia
;
Loy, Jens-Peter
;
Schroeder, Karen J.
- In:
Marine resource economics
31
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011561812
Saved in:
7
Consumer response to monochrome Guideline Daily Amount nutrition labels
Boztuğ, Yasemin
;
Juhl, Hans Jørn
;
Elshiewy, Ossama
; …
- In:
Food policy : economics planning and politics of food …
53
(
2015
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011379245
Saved in:
8
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
9
Price customization and within-chain data do not mix!
Niraj, Rakesh
;
Siddarth, S.
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 360-379
Persistent link: https://www.econbiz.de/10010344072
Saved in:
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