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Consumer behaviour
VOS viewer
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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A bibliometric analysis of brand value co-creation and consumer engagement
Mujahid, Simra
;
Khandai, Sujata
;
Venkatesh, Umashankar
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10014582558
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2
Scientometrics of sustainable consumer behaviour : a 37-year (1984-2021) study
Vijay, Vihas
;
Arumbi Saravanan, Sathish
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 409-428
Persistent link: https://www.econbiz.de/10014428127
Saved in:
3
What's on the horizon? : a bibliometric analysis of personal data collection methods on social networks
Sáez-Ortuño, Laura
;
Coll, Santiago Forgas
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014281097
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