A bibliometric analysis of brand value co-creation and consumer engagement
Simra Mujahid, Sujata Khandai, Umashankar Venkatesh
| Year of publication: |
2023
|
|---|---|
| Authors: | Mujahid, Simra ; Khandai, Sujata ; Venkatesh, Umashankar |
| Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 9.2023, 2, p. 275-290
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| Subject: | Brand value co-creation | consumer engagement | bibliometric analysis | VOS viewer | bibliographic coupling | Bibliometrie | Bibliometrics | Markenführung | Brand management | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23949643231163076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582558