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~subject:"Consumer behaviour"
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Consumer behaviour
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Contemporary Trends in Marketing : Problems, Processes and Prospects
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ECONIS (ZBW)
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1
Demystifying the consumer metaverse
Weltwirtschaftsforum
-
2023
Persistent link: https://www.econbiz.de/10014465252
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2
An integrative model of trust toward crypto-tokens applications : a customer perspective approach
Toufaily, Elissar
- In:
Digital business
2
(
2022
)
2
,
pp. 1-15
with crypto-tokens and
Web
3
.0 economies. Higher trust ultimately promotes acceptance and adoption of blockchain …
Persistent link: https://www.econbiz.de/10013477594
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3
Luxury fashion brands at the gates of the
Web
3
.0 : an analysis of early experimentations with NFTs and the metaverse
Murtas, Gabriele
;
Pedeliento, Giuseppe
;
Mangiò, Federico
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10014529960
Saved in:
4
Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and
Web
3
activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
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5
The digital drivers of consumer behavior : Industry 4.0,
Web
3
.0, and Artificial Intelligence
White, D. Steven
;
Pathak, Sanjeev K.
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 41-54)
.
2023
Persistent link: https://www.econbiz.de/10014338918
Saved in:
6
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
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