How can non-fungible tokens bring value to brands
Year of publication: |
2023
|
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Authors: | Colicev, Anatoli |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 1, p. 30-37
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Subject: | Blockchain | Brand communities | Branding | Marketing funnel stages | Non-fungible tokens | web3 | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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