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Production and operations management : an international journal of the Production and Operations Management Society
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The promise of strategic customer behavior : on the value of click tracking
Huang, Tingliang
;
Van Mieghem, Jan A.
- In:
Production and operations management : an international …
22
(
2013
)
3
,
pp. 489-502
Persistent link: https://www.econbiz.de/10009760493
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