The promise of strategic customer behavior : on the value of click tracking
Tingliang Huang; Jan A. Van Mieghem
| Year of publication: |
2013
|
|---|---|
| Authors: | Huang, Tingliang ; Van Mieghem, Jan A. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 22.2013, 3, p. 489-502
|
| Subject: | click tracking | customer behavior | advance demand information | game theory | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009760493