//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"cognitive flexibility"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Cognition
28
Kognition
28
cognitive flexibility
17
Cognitive flexibility
15
Konsumentenverhalten
10
Creativity
7
Kreativität
7
Emotion
6
Personality psychology
5
Persönlichkeitspsychologie
5
Brand image
4
Brand management
4
Decision
4
Entrepreneurship
4
Entrepreneurship approach
4
Entscheidung
4
Markenführung
4
Markenimage
4
Advertising effects
3
Business start-up
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Intelligence
3
Leistungsmotivation
3
Motivation
3
Satisfaction
3
Unternehmensgründung
3
Werbewirkung
3
Work motivation
3
Zufriedenheit
3
Advertising
2
Cognitive Flexibility
2
Cooperation
2
Entrepreneurial self-efficacy
2
Experiment
2
Intelligenz
2
Kooperation
2
Mixed emotions
2
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Septianto, Felix
3
Mehta, Ravi
2
Aspara, Jaakko
1
Aydın, Fatih
1
Bandyopadhyay, Argho
1
Barone, Michael J.
1
Cai, Yuanyuan
1
Dhar, Ravi
1
Herd, Kelly B.
1
Hoegg, JoAndrea
1
Huang, Xinyi
1
John, Deborah Roedder
1
Luo, Xueming
1
Lyle, Keith B.
1
Nallaperuma, Kaushalya
1
Odacı, Hatice
1
Pontes, Nicolas
1
Rodas, Maria A.
1
Tjiptono, Fandy
1
Torelli, Carlos J.
1
Winterich, Karen Page
1
Wu, Yi
1
Xin, Benlu
1
Xu, Lidan
1
Zhou, Xiaohan
1
Zhu, Chengfeng
1
Çıkrıkçı, Neslihan
1
Çıkrıkçı, Özkan
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Asia Pacific journal of marketing and logistics
1
International journal of happiness and development
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Marketing letters : a journal of research in marketing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
2
Building brands for the emerging bicultural market : the appeal of paradox brands
Rodas, Maria A.
;
John, Deborah Roedder
;
Torelli, Carlos J.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 633-650
Persistent link: https://www.econbiz.de/10012799027
Saved in:
3
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of
cognitive
flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
4
Sweet ideas : how the sensory experience of sweetness impacts creativity
Xu, Lidan
;
Mehta, Ravi
;
Hoegg, JoAndrea
- In:
Organizational behavior and human decision processes : …
172
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013417371
Saved in:
5
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
6
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
7
Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.
;
Mehta, Ravi
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
Saved in:
8
An exploration of the associations among
cognitive
flexibility
, attachment styles and life satisfaction
Odacı, Hatice
;
Çıkrıkçı, Özkan
;
Çıkrıkçı, …
- In:
International journal of happiness and development
5
(
2019
)
3
,
pp. 242-256
Persistent link: https://www.econbiz.de/10012165957
Saved in:
9
Effect of intelligence on consumers' responsiveness to a pro-environmental tax : evidence from large-scale data on car acquisitions of male consumers
Aspara, Jaakko
;
Luo, Xueming
;
Dhar, Ravi
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 448-455
Persistent link: https://www.econbiz.de/10011789697
Saved in:
10
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->