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Search: subject:"colorism"
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Consumer behaviour
colorism
7
Colorism
5
India
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Indien
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Black people
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Ethnic discrimination
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Ethnische Diskriminierung
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Schwarze Menschen
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race/ethnicity
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skin tone
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Belk, Russell W.
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Cowart, Kelly O.
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Varman, Rohit
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Journal of consumer research : JCR ; an interdisciplinary journal
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Psychology & marketing
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The review of black political economy
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ECONIS (ZBW)
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Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit
;
Belk, Russell W.
;
Sreekumar, Hari
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
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2
Empirical evidence of the effect of
colorism
on customer evaluations
Cowart, Kelly O.
;
Lehnert, Kevin D.
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011970149
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3
What are you mixed with : the effect of multiracial identification on perceived attractiveness
Reece, Robert L.
- In:
The review of black political economy
43
(
2016
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10011671300
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