Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Year of publication: |
2024
|
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Authors: | Varman, Rohit ; Belk, Russell W. ; Sreekumar, Hari |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2024, 2, p. 362-382
|
Subject: | espectability | neocolonial consumption | post-colonial | framing | colorism | whiteness | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Prospect Theory | Prospect theory | Privater Konsum | Private consumption | Werbewirkung | Advertising effects | Konsumtheorie | Consumption theory | Kolonialismus | Colonialism |
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