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Search: subject:"individual cultural"
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Consumer behaviour
Cultural identity
7
Kulturelle Identität
7
Culture
5
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Kultur
4
National culture
4
Nationalkultur
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Unternehmenskultur
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Individual cultural values
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Welt
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cultural orientation
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entrepreneur competencies
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globalization
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individual cultural
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individual cultural values
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national culture
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Auslandsaufenthalt
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Brand equity
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Brand image
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Brand management
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Business start-up
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CVSCALE
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Cognition
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Cognitive and social process
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Consumer-based brand
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Chen, Cheng-Hao Steve
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Han, Sung Ho
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He, Rong
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Lee, Timothy J.
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Li, Heqing
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Lian, Zeng
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Shin, Geon-Cheol
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Yoo, Boonghee
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International journal of hospitality management
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International marketing review
1
Journal of Asian economics
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ECONIS (ZBW)
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1
The interaction between
individual
cultural
values and the cognitive and social processes of global restaurant brand equity
Han, Sung Ho
;
Chen, Cheng-Hao Steve
;
Lee, Timothy J.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495106
Saved in:
2
The effect of culture on consumption : a behavioral approach
He, Rong
;
Li, Heqing
;
Lian, Zeng
;
Zheng, Jie
- In:
Journal of Asian economics
67
(
2020
)
Persistent link: https://www.econbiz.de/10012513025
Saved in:
3
Invariant effect of
individual
cultural
orientations : an application of CVSCALE
Yoo, Boonghee
;
Shin, Geon-Cheol
- In:
International marketing review
34
(
2017
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
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